
TL;DR - Investments and growth in ancillary cannabis businesses were strong in 2021. The trend has continued in early 2022. Keep an eye on these seven ancillary cannabis products and services this year: APOP Media, Ispire, GrowGeneration, Pistil, RONIN, urban-gro, Paybotic, and Willow Industries.
The ubiquitous pot leaf represents the cannabis industry like a brandished flag. But beneath the frosty trichomes, marijuana strains, infused beverages, dispensaries, and edible companies is an entire legion of products and services that support the burgeoning industry. These cannabis businesses fall under the category of “ancillary cannabis companies,” meaning that they help support the cannabis industry, but aren’t plant and product-based.