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Politics

Marjorie Hershey, Professor Emeritus of Political Science, Indiana University

Who's the most electable candidate? The one you like

Barry Goldwater Donald Trump proDonald Trump Blake Masters Republican Democratic Party Republican Party Voter

GOP primary voters in 2022 often chose the Trumpiest candidate, even if they had substantial electoral vulnerabilities, as does Arizona Senate candidate Blake Masters, shown here with Donald Trump. Mario Tama/Getty Images

Electability was a significant force motivating voters in the 2022 Democratic primaries.

But what is it? What makes one candidate seem like they could get votes from a majority of voters while another one couldn’t?

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