Black Lives Matter (BLM) was more than just a hashtag—it was an entire movement for racial equality, criminal justice reform, and police accountability. It was also a cultural moment and serious moneymaker: The organization raised some $90 million in 2020 alone.
That year was a banner one for racial justice protests. The summer of 2020 saw the death of George Floyd at the hands of Minneapolis police: In response, millions of people all over the world participated in Black Lives Matter activism. (The cause wasn't—and still isn't—necessarily partisan. Even Republican Sen. Mitt Romney marched.)
