Let’s be honest: most creatives hate the phrase “personal brand”. It sounds corporate and fake. And make no mistake, I get it. You became a creative to make things, not to turn yourself into a walking marketing campaign. Reducing your creative identity to a handful of keywords and a carefully curated grid can feel deeply unnatural.
But here’s the inconvenient truth. Personal branding, done well, has always been one of the most reliable ways to earn more and attract better opportunities. Not because it’s glamorous, but because it works.
