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The Guardian - US
The Guardian - US
World
Adam Gabbatt

White House social media Trump-style: bad taste, sycophancy and trolling

a man on phone
President Donald Trump works on his phone during a roundtable at the State Dining Room of the White House in 2020. Photograph: Alex Wong/Getty Images

Traditionally the White House social media feeds have been a relatively sober way for administrations to communicate with the public. The X and Facebook accounts promote their presidents, but have tended to stop short of full-fledged propaganda.

Not any more. Under Trump’s presidency the White House’s digital communications have blasted past mere propaganda, to a level of bad taste and sycophancy that has shocked observers and prompted concerns that Trump sees himself as a monarch.

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