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GOBankingRates
GOBankingRates
Kerra Bolton

Which Is Really Cheaper — Buying Christmas Presents Early or Last-Minute Shopping? We Do the Math

Math GOBankingRates United States
SeventyFour / Getty Images/iStockphoto

Every holiday season brings the same question: buy gifts early and avoid the rush or wait for those tempting last-minute markdowns?

In 2025, that choice mattered more than ever. Retailers rolled out holiday deals weeks before Black Friday to attract cautious shoppers, while inflation and tighter margins reshaped what a “sale” really means.

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