Only one publicly traded company cracked the top five rankings for having the best corporate reputation in America in the newly published 2022 Axios-Harris Poll 100 list.
What Happened: The poll, which has been conducted since 1999, is based on a survey of 33,096 Americans conducted from March 11 to April 3. The survey was a two-step process that first inquires about high-visibility companies and whether their corporate reputations excel or falter with the general public, and then focuses on 100 of these companies across the seven key dimensions of reputation — trust, vision, growth, products and services, culture, ethics and citizenship, with the latter defined as whether the company shares the respondents’ values and supports worthy causes.
