If you're shopping for an NVIDIA RTX 5090 this week, you're probably not having a great time. The flagship GPU, which delivers the most performance possible from any consumer card, has all but disappeared from the biggest retailers in the US.
The mighty 5090, which debuted at a $1,999 MSRP in January 2025, has, until recently, been listed somewhere between $2,000 and $3,000 depending on the make and model. While the cards were certainly selling for more than MSRP throughout 2025, those prices now seem very reasonable.
