The biggest sale event in the shopping calendar, Black Friday is the time to tick off your fashion wishlist at a fraction of the cost. From high street labels such as Zara and Mango to Ugg and luxury retailers such as Net-A-Porter and Selfridges, all the best names take part.
When it comes to jewellery, Pandora needs little introduction. Founded in 1982, the label began as a small, family-run jeweller in Copenhagen before it became the bemouth name it is today.
From personalised pieces to collaborations with the likes of Disney and Game of Thrones, there are styles to suit every taste, age and occasion. While the brand’s signature collection is full of timeless pieces, its new trend-led ‘essense’ range has won the label a whole new fan base on TikTok, thanks to chunky rings, pearl drop charms and more.
Sitting in the mid-range price point of the market, Pandora’s jewellery is more accessible than some other jewellery brands, and often even more so during Black Friday. The annual sale has previously treated us to up to 30 per cent off Pandora’s cult charms from the ‘moments’ collection, as well as pendant necklaces, rings, studs and more. Even better, the sale is perfectly timed for Christmas gift shopping.
From the dates to mark in your calendar to the best deals to expect, here’s everything you need to know about Pandora’s Black Friday sale 2024.
When will the Pandora Black Friday sale start?
Pandora hasn’t yet confirmed when it will launch its Black Friday deals this year. However, unlike other fashion brands, such as Asos and Net-A-Porter, Pandora usually kicks off its Black Friday sale on the Thursday before the main event, which, this year, falls on Friday 29 November. As per previous Black Friday sales, the deals are likely to stay live until Cyber Monday (2 December). For My Pandora members, though, the discounts have traditionally dropped even earlier. In 2023, the Pandora Black Friday offers launched on Monday 20 November, for subscribers.
What Pandora Black Friday deals can we expect?
If previous years are anything to go by, we can expect up to 30 per cent off almost everything. In 2023, My Pandora members could also earn double the points on purchases made during the last hours of the sale, and we’re hoping to see a similar offering this year.
What were the best Pandora Black Friday deals last year?
In 2023, there were discounts across the signature collection (think chain bracelets and pave earrings). You could have saved 20 per cent off the brand’s useful grey jewellery box (£30, Pandora.net) and celestial sparkling sun ring (£60, Pandora.net).
You could also have saved 30 per cent on everything from Pandora’s playful rainbow and cloud dangle charm to charms from the Pandora Disney The Little Mermaid collection.
Best early Pandora Black Friday deals
Pandora moon and sun ring set: Was £105, now £90, Pandora.net
You don’t have to wait until Black Friday for a Pandora deal, with the jewellery brand slashing the price of this viral duo by £15. Hailing from Pandora’s popular Moments collection, the celestial blue sparkling moon ring is crafted from sterling silver with a crescent moon motif at the centre. Filled with deep blue pavé, the style is complete with sparkling stars. Designed for stacking or mixing up your metals day to day, there’s also a 14k gold-plated celestial sparkling sun ring included in the set, and the two rings complement one another perfectly.
Voucher codes
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Want more Black Friday intel? Our guide has everything you need to know