When Tiger Woods burst onto the scene as a professional in the mid 1990s, viewing figures were transformed. In the modern era, no one had had the power to affect audiences like the 15-time Major winner. He was, and still is, box office.
Woods has missed many a tournament throughout his career as a result of injury, which has been the nightmare scenario for broadcasters and sponsors. One particular event six years ago showed the power of the ‘Tiger Effect’.
