Every keen shopper knows that the best bargain events occur as the weather undergoes a downward shift.
Expert retail enthusiasts, however, will already be marking their calendars for the biggest sales extravaganza of the year. Black Friday 2024 is finally here, and there’s no better time to crack open the piggybank and see just how far those hard-earned pounds will stretch.
This year, the deals avalanche has well and truly delivered with reductions on just about every imaginable product and fair few services too.
Whether you’re looking to upgrade your home entertainment for the festive period, think it’s finally time to replace that knackered washing machine or you’re scoping the scene for a cheap getaway to make the start of the year a little brighter, Black Friday has it all - and then some.
How to keep up with the best deals
Rest assured that now Black Friday deals have transformed from a trickle to a torrent, ES Best is your go-to destination for the juiciest bargains Black Friday 2024 has to offer.
As your destination for all things shopping, the best place to find epic deals will be right here on ES Best. As well as dedicated roundups per stockist and category type (think fashion, beauty, home & garden, tech, kids, etc we will also run a live blog to tell you about the hottest deals as they happen.
Don’t miss our Live Blog giving you info on all the key sales news, flash sales and more as they happen.
Shop now
KitchenAid Design Series Blossom Stand Mixer
It is always at the top of their Christmas wishlist and now, there is no better time to make their gifting dreams come true as KitchenAid has revamped its signature stand mixer in a trend-led soft thyme green colourway. Better yet, the mixing bowl is in an attractive copper shade. As with all of the label’s models, it comes with a stainless steel wire whisk, dough hook, flat beater and pastry beater.
Buy now £599.25, KitchenAid
Apple iPhone 16
The latest iPhone has landed on virtual shelves, and with it comes the annual dilemma for Apple loyalists - is it worth spending the best part of four figures to upgrade our current handset?
Year-to-year, the advancements feel minimal, especially with the anticipated artificial intelligence features delayed till October - but there are developments worth noting. First and foremost (and to the delight of high screen time users), the quartet of 16 handsets have bigger batteries and longer battery lives. The progressed A18 chip promises faster processing and there are new buttons. The customisable Action Button shortcut from the 15 is available on the full 16 family and is joined by the viral touchpad-like Camera Control. With differing pressure or by swiping, it will open the camera, take pictures, adjust shooting modes or zoom.
Experts agree the Cupertino-based tech giant has closed the gap between its standard iPhone 16 model and the Pro. The latter is known for its souped-up cameras – namely the additional telephoto lens, performance boost and higher refresh rate.
Both handsets have a 48MP Fusion camera and have experienced an improvement in picture-taking through added vibrancy and contrast and clearer images in low-light photography. Unlike the pared-back Pros, the 16 comes in an array of bright and bold colourways; pink, teal, blue, white or black. For scrolling, note-taking and holiday snapping, the base iPhone 16 does the job and does it well.
Buy now £769.00, Amazon
Stanley Quencher 2.0 Flowstate
They can barely keep these liquid guzzlers in stock, so when you find somewhere that sells them - move fast.
The viral tumbler comes in four hues, is 90 per cent recycled, and is made from hygienic stainless steel. The BPA-free design is complete with a double-wall vacuum insulation and powder coat finish. Designed to keep your drinks as cooler for longer, the Stanley Quencher is complete with a reusable straw and comfort-grip handle – ensuring that it’ll never leave your side.
Was: £45
Buy now £33.00, Urban Outfitters
Simba Hybrid Pro Mattress
-------------------------------------------------------------------------
Pros: breathable top layer for enhanced temperature regulation, 5,000 Aerocoil spring support
Cons: non-removable cover, so a mattress protector is advised
Simba’s Hybrid Pro offers a greater level of support, welcome news for anyone with back pain issues.
There are seven layers, all engineered to keep you comfortable. The top layers are made with temperature regulating, moisture-wicking wool which keeps you toasty in the winter and cool in the warmer months. Between the Simbatex open-cell foam layer, again designed to maximise airflow, and a high definition foam with edge support is not one, but two layers of unique patented Aerocoil spring foams made from strong titanium. There are 5,000 springs in total.
So while you get the cloud-like sensation on first contact, you’re not sinking into the bed or trapped in a body groove in the middle of the night. This is a pro or con, depending on your preferences; some enjoy feeling ‘held’ but as a sleeper who moves around a lot at bedtime, we liked the supportive freedom offered by the Hybrid Pro.
Getting it set up couldn’t be easier, although we advise roping in a bedfellow or housemate to help get anything bigger than a double out of the box. Carefully cut through the plastic wrap and unfold over your bed frame, allowing a few hours for it to inflate fully before dressing it with your bed linen.
Was: £799
Buy now £594.00, Simba
NEOM Christmas Wish Candle
Cosy winter vibes are made easy this winter thanks to Neom. The luxury brand has reduced its beautifully-scented and calming Christmas Wish candle. The three-wicker is made with natural wax and will burn for 50 blissful hours.
Was: £55
Buy now £44.00, Space NK
Dyson Airwrap Styler Volume+Shape
Been waiting for a sign to treat yourself to the holy Airwrap? Consider this the optimal time.
The Dyson Airwrap is a miracle product with various attachments to help you create the bouncy style of your dreams. The round volumising brush will get you well on your way to a bombshell blowout, while the two different-sized barrels allow you to seamlessly switch between waves and curls.
There’s a reason why you’ll have noticed all over social media, magazine covers and everything in between, this famed styling tool is one of the best for replacing damp, limp locks with salon-worthy style.
Utilising its specially engineered barrel, it promises to create voluminous curls or waves on all kinds of hair. Buy at your own risk: once you’ve converted, you’ll struggle to go back.
Buy now £399.99, Boots
Ooni Koda pizza oven
We may not be traipsing to Rome any time soon, but that doesn’t mean we can’t channel the palates of our Italian cousins from our back gardens. Make Neapolitan-style pizzas in just 60 seconds with this pizza oven from Ooni. Perfect for when you fancy a change from burgers and halloumi, gather your household around to make personal artisan pies to accompany your alfresco spread. It can roast meat, fish and veggies too.
Was: £349
Buy now £279.20, Ooni
Grind One Nespresso Machine
Key Specifications
If you love your coffee, then chances are you may already have heard of Grind, who owns several stylish espresso bars across London as well as its own range of whole bean and ground coffee blends.
Compatible with both original Nespresso pods and Grind Nespresso compatible pods, the Grind One is a retro-style Nespresso machine that unlikely many other designs, is made entirely from polished stainless steel. With aeroplane-style switches and a simple handle operation, it will look elegant and classic in any kitchen.
The machine has a 1.2L water reservoir with a handle for easy filling and a large empty pod container which can house up to 15 empty pods before it needs emptying - Grind has considered both practicality and style when creating this design. There’s even an adjustable drip tray to accommodate a range of glass (or mug) sizes.
If you’re a fan of fancy displays and LED, however, it’s fair to say this isn’t the Nespresso machine for you - the Grind Nespresso machine works via a simple handle whilst the 19-bar pressure pump helps gather every drop.
Pros
Cons
Was: £295
Buy now £221.25, Grind
Le Creuset Signature Cast Iron Oval Casserole, Garnet, 29cm
Dubbed the colour of the Christmas season by Le Creuset, this gorgeous jewel-toned signature casserole dish in 29cm is currently over £60 off.
Was: £329
Buy now £235.00, Le Creuset
Technogym Bike
The purveyor of high-performance gym equipment, TechnoGym is a fixture in luxury gyms across the capital. Stream interactive live classes directly on its Bike to bring the studio feeling to your home. It mimics a natural riding position and minimises noise levels at 70dB.
Was: £3,250
Buy now £2950.00, Technogym
Google Pixel 9
If you were impressed by the Pixel 8, the Google Pixel 9 is about to blow you away. With 24 hours of battery life, this phone will see you through the day, every day. Aspiring photographers can hone their skills with the triple rear camera system, allowing for hyper-accurate close-ups and crisp, quality selfies.
Was: £899
Buy now £769.04, Amazon
Protein Works Protein Mug Cake
When you’re craving something sweet but don’t want to derail your fitness goals, the protein mug cake is the perfect solution. This delicious, high-protein dessert is incredibly easy to make. Just mix the powder with water, microwave for a few seconds, and you’ve got a fluffy, indulgent treat that satisfies your sweet tooth while packing in 20g of protein per serving.
Was: £18.99
Buy now £11.39, Protein Works
Vax Blade 4 Pet and Car Cordless Vacuum Cleaner
Pet hair has an irritating way of working itself over all surfaces, from the sofa to the car. Get your home and motor looking clean again thanks to VAX Blade which uses powerful suction to scoop up dirt, hair and other grime. It's now 45 per cent off the RRP.
Buy now £155.00, Amazon
FOREO Luna 4
When FOREO launched the first LUNA way back in 2013, it had a tough job on its hands. The brand had to educate the consumer to replace their traditional (and free) manual method of facial cleansing with this hi-tech alternative. While your fingers can do a fine job in your morning and night routine, it has nothing on the facial cleansing device that has silicone touchpoints and deep cleansing modes that not only are more thorough but boost circulation and encouages collagen production at the same time.
The LUNA 4 - as the name suggests - is the latest iteration of the gadget that still boasts all the features you know and love of its predecessors but with added NIR LED light, heating and microcurrent. There are a variety of modes for gentle or deep cleanses and different massage patterns that you can control through the accompanying app. When on-to-go, you’ll appreciate the new travel lock.
Buy now £159.00, FOREO
Dunelm Beatrice Buttoned Velvet 3 Seater Double Sofa Bed
With a warm rust tone and rich velvet feel, this gorgeous sofa bed looks straight out of a Soho House branch but at a much more pleasing price. With the bed open, you'll fit two adults meaning it's ideal for overnight guests.
Was: £849
Buy now £679.20, Dunelm
Dyson Purifier Hot+Cool™ Formaldehyde purifying fan heater
One of Dyson’s bestselling fan heaters, this design may be on the pricier side, but when you consider that winter sometimes lasts well into April here in the UK, it’s a sound investment against whatever the conditions lay beyond your front door.
Not only does this bladeless gadget flood hot or cold air into the room, but it will purify and scrub it clean of 99.95 per cent minuscule formaldehyde particles (dislodged from old furniture or wallpaper) too.
As you’d expect, it boasts world-class Dyson tech, such as Air Multiplier technology that evenly propels air all while operating at country mouse-like noise levels. It can warm or cool a room incredibly quickly, so you won’t need it switched on for very long. The best thing about this heater is that it’s blade-free, making it ideal for anyone with curious pets or infants in the house.
Comes with a two-year guarantee.
Was: £699.99
Buy now £549.99, Currys
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £28.08, Amazon
Barbie DreamHouse Doll Playset, Slide and Accessories
Make your little one’s dreams come true this festive season, quite literally, with the 360 Barbie DreamHouse doll playset - featuring a marvellous three-story spiral slide and over 75 storytelling pieces.
Was £349.99
Buy now £129.99, Amazon
NINJA Double Stack XL SL400UKWH Air Fryer - White
Best for: double dinner magic
We love our air fryers, but often it's a case of the beauty lying within. Typically offered in black or grey, air fryers aren't usually going to win any beauty contests.
It seems like one of the UK's biggest brands has been paying attention to this, because Ninja Kitchen has released an all-white collection that will fit in more seamlessly with kitchen palettes. What’s more, it’s been given the Marco Pierre White seal of approval, and if it’s good enough for the celebrated chef, who are we to argue?
This double-stack Ninja air fryer comes with two cooking baskets with a combined capacity of 9.5L. There are six preset functions and you can set both zones to finish cooking at the same time, even if they're at different modes or temperatures. It means dinner will be ready at the same time - no letting the chips go cold while waiting for the nuggets to cook.
Sold with a two-year guarantee.
Was: £269.99
Buy now £219.00, Currys
SAMSUNG Galaxy Z Fold6 - 1 TB, Navy
Save £300 on the best and most advanced Android on the market. Samsung launched the sixth iteration of its famous folding phone earlier this summer, and the price has been knocked down considerably in Currys' Black Friday sale. With jaw-dropping features including AI, the phone-to-tablet handset is better than ever.
Was: £2099
Buy now £1799.00, Currys
REFY Brow Pomade
Giving her legion of fans what they want, Jess Hunt created this brow pomade as part of her REFY Beauty collection and it has quickly become a cult buy. To create the entrepreneur’s signature brushed-up look, this pomade is on hand to fill in areas of sparsity and bring more depth.
It’s dual-ended with the brush on one side and the pigment on the other so you can control the amount of colour you apply. There are three to choose from; light, medium and dark with a creamy texture that has all-day wear.
Was: £16
Buy now £12.80, REFY
kMix Stand Mixer
Best for: bells and whistles at an affordable price point
Kenwood’s kMix is coveted by professional and amateur bakers alike.
It’s a highly customisable piece of kit that’s worth the semi-pricey investment, given it’s far less costly than other stand-mixers on the market. Offered in chic hues, it comes with the ‘K-beater’ dough attachment, another stainless-steel dough tool, a stainless-steel whisk, spatula, splash-guard and a hefty five-litre mixing bowl.
The variable speed range helps make mixing large batters seamless. Kenwood produces a selection of fantastic attachments so that you can get the most out of your mixer. Fan favourites include the pasta shaping attachment and mincer.
Was: £420
Buy now £180.00, Argos
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.
Was: £429.99
Buy now £279.99, Amazon
Russell Hobbs RHDH1061G Grey Dehumidifier
One of the biggest (if you'll forgive the irony) problems with dehumidifiers in small houses? Knowing where to store them. If that's the struggle, this Russell Hobbs option might be the best choice around. This is a compact and lightweight device that can fit in any small space, making it a great shout for bathrooms.
It can remove up to 300 ml of water per day from the air and has an auto shut-off function that prevents overflowing and an auto defrost function that prevents freezing.
Was: £51.99
Buy now £39.99, Amazon
Which brands hold Black Friday sales?
Almost every brand is likely to make some sort of offering as they angle for a slice of the Black Friday sales pie. Think major retailers like Selfridges, Harvey Nichols, Harrods, John Lewis and more as well as all the luxury and high street brands that you can waggle a credit card at.
Over the years, more and more retailers have jumped the official firing gun with discounts, sales and promotions taking place well ahead of the event. Prices are already plummeting across the board. We’ve curated a selection of the best bargains currently available below.
Why you can trust ES Best’s Black Friday coverage
Amassing over a decade of shopping experience between us as a team, there’s no one better equipped to scour the web for the best possible Black Friday deals than us here at ES Best. We’ve been shouting about the annual sales extravaganza for years now, allowing our dedicated readers to get ahead of the festive shopping season while bagging brilliant bargains.
Every Black Friday, we put our expert shopping noggins together to bring you bargains on products that we’ve reviewed. Fret not, for we’re not about listing every bargain imaginable. We’re selective in our offering, which means we’ll only alert you to the best possible deals on truly coveted items. From our deal round-ups to the Live Blog that we run all weekend long, you won’t miss a beat.
What is Black Friday?
The post-Thanksgiving sales event began as a means for retailers to clear their shop floors of old stock in time for the new year. Though there are a variety of myths and theories surrounding why exactly Black Friday is named as such, the most commonly accepted answer is that sales ledgers went from being ‘in the red’ to ‘in the black’ following the scrummage for brilliant bargains in the run-up to the festive period.
When is Black Friday this year?
Every year Black Friday takes place the weekend following Thanksgiving. This year, American Thanksgiving fell on Thursday, November 28, which means that Black Friday began on Friday, November 29.
Will Cyber Monday be happening this year?
It’s always been traditional to close the sales weekend on Cyber Monday, when discounted tech products tend to hog the limelight. If you’ve been patiently waiting all year for the price to drop on a new TV, tablet, mobile phone or practical purchases like washing machines, Cyber Monday on December 2 is your chance to pounce.
