When the mercury’s a-droppin’, sales come a-knockin’.
Every keen shopper knows that the best bargain events occur as the weather undergoes a downward shift. Expert retail enthusiasts, however, will already be marking their calendars for the biggest sales extravaganza of the year. Black Friday is a few short weeks away, and avid Christmas preppers are already itching to secure fabulous gifts and new winter wardrobes.
How to keep up with the best deals?
Rest assured that as news of deals turns from a trickle to a torrent, ES Best will be your go-to destination for all the bargains Black Friday 2024 has to offer.
As your destination for all things shopping, the best place to find epic deals will be right here on ES Best. As well as dedicated roundups per stockist and category type (think fashion, beauty, home & garden, tech, kids, etc we will also run a live blog to tell you about the hottest deals as they happen.
Which brands hold Black Friday sales?
Almost every brand is likely to make some sort of offering as they angle for a slice of the Black Friday sales pie. Think major retailers like Selfridges, Harvey Nichols, Harrods, John Lewis and more as well as all the luxury and high street brands that you can waggle a credit card at.
Over the years, more and more retailers have jumped the official firing gun with discounts, sales and promotions taking place well ahead of the event. Prices are already plummeting across the board. We’ve curated a selection of the best bargains currently available below.
Why you can trust ES Best’s Black Friday coverage
Amassing over a decade of shopping experience between us as a team, there’s no one better equipped to scour the web for the best possible Black Friday deals than us here at ES Best. We’ve been shouting about the annual sales extravaganza for years now, allowing our dedicated readers to get ahead of the festive shopping season while bagging brilliant bargains.
Every Black Friday, we put our expert shopping noggins together to bring you fantastic bargains on products that we’ve reviewed over the years. Fret not, for we’re not about listing every bargain imaginable. We’re selective in our offering, which means we’ll only alert you to the best possible deals on truly coveted items. From our individual deal round-ups to the Live Blog that we run all weekend long, you won’t miss a beat.
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Tefal EY905D40 Easy Fry Dual Zone Air Fryer & Grill, 8.3L, Stainless Steel
What sets this dual-zone air fryer apart from the rest is the fact that it has two different sized drawers – a 5.2L and a 3.1L – that work independently. If you’re cooking for one, you can use the smaller drawer by itself and save energy consumption. Or, if you’re cooking for the whole family, you can use the XL drawer to cook an entire chicken, and the secondary drawer for some delicious side dishes. The combined 8.3L capacity feeds up to eight people, and you even sync the finish so all your food is ready at the same time.
Was: £199
Buy now £99.00, John Lewis
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £46.00, Amazon
Moto Razr50 Koala Grey
A clamshell phone for modern users, Motorola's device boasts beautiful full-colour displays on both the external and internal displays, a next-gen 50 MP camera systemthe multidimensional sound of Dolby Atmos. Plus, with all-day battery, it will go as long as you do.
Was: £799.99
Buy now £599.00, Amazon
Amazon Fire TV 43-inch 4-series 4K UHD smart TV
Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.
Was: £429.99
Buy now £279.99, Amazon
KitchenAid Design Series Blossom Stand Mixer
It is always at the top of their Christmas wishlist and now, there is no better time to make their gifting dreams come true as KitchenAid has revamped its signature stand mixer in a trend-led soft thyme green colourway. Better yet, the mixing bowl is in an attractive copper shade. As with all of the label’s models, it comes with a stainless steel wire whisk, dough hook, flat beater and pastry beater.
Was £799
Buy now £599.25, KitchenAid
2022 Apple iPad Pro 12.9", M2 Processor, iOS, Wi-Fi, 256GB
The 2022 Apple iPad Pro is a powerhouse featuring the M2 processor, which delivers exceptional performance for even the most demanding tasks. With 256GB of storage and a stunning 12.9-inch Liquid Retina display, this tablet is ideal for professionals, creatives, and anyone who values a top-tier user experience. Running on iOS, it supports a wide array of apps, making it perfect for both productivity and entertainment.
Was: £1,299
Buy now £1019.00, John Lewis
Kenwood kMix KMX754BK Stand Mixer
Though on the pricier side, the Kenwood kMix is an incredibly high quality option, with its weighty metal body and clean finish. You can tip up the metal logo on the front to reveal a slot for attachments, including various pasta cutters, a fruit press and a spiraliser. The kMix comes in varying colours, but be careful — often the price varies as well.
The lever to lift up the head of this mixer can be found at the back, which is a little more awkward than those that have it on the side. Regardless, this mixer works well for any kind of dough, and even includes a handy spatula to scrape the sides of the bowl.
Was £299
Buy now £180.00, AO
Barbie DreamHouse Doll Playset, Slide and Accessories
Make your little one’s dreams come true this festive season, quite literally, with the 360 Barbie DreamHouse doll playset - featuring a marvellous three-story spiral slide and over 75 storytelling pieces.
Was £349.99
Buy now £149.99, Amazon
Vax Blade 4 Pet and Car Cordless Vacuum Cleaner
Pet hair has an irritating way of working itself over all surfaces, from the sofa to the car. Get your home and motor looking clean again thanks to VAX Blade which uses powerful suction to scoop up dirt, hair and other grime. It's now 45% off the RRP.
Buy now £164.00, Amazon
Nespresso x Liberty
The latest limited edition release from Nespresso is the result of a spellbinding botanical collaboration with non-other than paragon of London culture, Liberty. Adorned with hand-drawn florals, discrete depictions of coffee beans, citrus flowers, vanilla seeds and berries, the fabulously decorated Vertuo machine is complemented by a duck egg blue extraction lid.
Sized at 4kg with a 1 litre tank capacity, Nespresso’s classic self-contained Vertuo machine already served as a transformational kitchen accessory before its floral Liberty makeover. Now, a beautifully feminine kitchen aesthetic simply cannot exist without one.
When it comes to functionality, the Nespresso x Liberty Vertuo pre-heats in approximately 30 seconds before producing a perfectly caramel-like stream of hot, aromatic coffee which settles with a delightful haze of crema on top.
The machine produces five different coffee sizes via a one-touch brewing system, and can be connected to your smartphone for updates and descaling alerts. To save energy, the machine automatically powers off after two minutes of idle use.
Additional limited edition accessories include a beautiful, limited edition Vertuo mug for £19 and a frothy Aeroccino3 for £89. Since the set has been designed with the tagline ‘stir your senses’, it certainly fits that a selection of pods housed in the limited edition print would accompany the release.
The welcome pack includes Master Origin Colombia Capsules, Master Origins Mexico Capsules and Vivida Capsules. Teach your mum how to make a festive, spring lavender latte with the help of Nespresso’s brilliant recipe and guide.
Was: £200
Buy now £99.00, John Lewis
LG InstaView American-Style Smart Fridge Freezer - Grey
Smarten up your kitchen's act with LG's cool and futuristic fridge. The American-style design comes with a viewing window so you can see what you're running low on and what needs using up with a glance - just knock on the door twice to see.
It can hold up to 416L while the freezer has space for 239L, meaning it's ideal for large families and households. And defrosting? Pah, forget about doing that ever again.
Was £1,899
Buy now £1399.00, Currys
Nike Air Jordan 1 Mid Women’s Shoes
Best for: street style enthusiasts
Not one for sport, but certainly one for style. The iconic Air Jordans are beloved by basketball players and fashion elite alike. Adopting a full-court look with top-quality comfort to match, the shoes grip the ankle via the padded collar, high-top silhouette and lace-up design. Seasoned Air Jordan owners will know that they last forever with the right kind of care. This is partly due to the combination of premium leather and synthetic materials that provide durability, comfort and support, in addition to a rubber outsole that grips a variety of surfaces.
Buy now £90.99, Nike
What is Black Friday?
The post-Thanksgiving sales event began as a means for retailers to clear their shop floors of old stock in time for the new year. Though there are a variety of myths and theories surrounding why exactly Black Friday is named as such, the most commonly accepted answer is that sales ledgers went from being ‘in the red’ to ‘in the black’ following the scrummage for brilliant bargains in the run-up to the festive period.
When is Black Friday this year?
Every year Black Friday takes place the weekend following Thanksgiving. This year, American Thanksgiving falls on Thursday, November 28, which means that Black Friday begins on Friday, November 29.
Will Cyber Monday be happening this year?
It’s always been traditional to close the sales weekend on Cyber Monday, when discounted tech products tend to hog the limelight. If you’ve been patiently waiting all year for the price to drop on a new TV, tablet, mobile phone or practical purchases like washing machines, Cyber Monday on December 2 is your chance to pounce.
