Every day, Chinese tourists visiting Hong Kong gather around a humble street sign on the western side of Hong Kong Island. The sign isn’t remarkable, yet it stands in front of a spectacular view of Victoria Harbor and the Kowloon Peninsula.
They’re all here because of Xiaohongshu, the Chinese social media app. Posts give a step-by-step guide on how to find the neighborhood’s best stores, cafés, and photo spots. Users follow along, even if they aren’t always sure why.
