“When I finished, I sent Kirk Hammett a picture and said, ‘Do you want to use it?’ He replied in all caps, ‘YES!’” Gibson CEO Cesar Gueikian has spent 4 years learning how to build guitars – and his prized SG was played at metal’s most historic concert

Cear Gueikian building the Gibson CEO-4 SG and Kirk Hammett playing the Gibson CEO-4 SG at Back to the Beginning.

As the CEO of one of the world’s most important guitar brands, Gibson’s Cesar Gueikian has a pretty full plate.

Between developing new models, paying homage to Gibson’s heritage, bringing back long-lost designs, teasing upcoming launches on social media, expanding the company’s physical presence through various Garage stores and more, you’d be forgiven for thinking that Gueikian would struggle to find time to squeeze a new hobby into his hectic schedule.