When hosting mega-events like FIFA, cities market themselves at the expense of the most vulnerable

A construction site in front of a building with a Germany's goalkeeper Manuel Neuer's portrait in downtown Doha, Qatar. (AP Photo/Pavel Golovkin)

Few events capture the attention of the globe like the Men’s FIFA World Cup — in 2018, the event boasted a viewership of 3.5 billion people. Yet, despite the enormous popularity of the World Cup, host cities and countries invariably lose money on the event itself, with FIFA capturing most of the profits despite its non-profit status.