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Asharq Al-Awsat

Technology

Asharq Al-Awsat

WhatsApp to Launch Cloud API, Premium Features to Attract Businesses

WhatsApp Meta Mark Zuckerberg Facebook

Silhouettes of laptop and mobile device users are seen next to a screen projection of Whatsapp logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/File Photo

WhatsApp is introducing free cloud-based API services in a push to get more businesses using the app, Meta Platforms CEO Mark Zuckerberg announced at the company's messaging event on Thursday.

The messaging service, which has increasingly courted business users, is one of several platforms where Facebook-owner Meta has launched more shopping and business-focused features.

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