Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Times of India
The Times of India
Lifestyle
TIMESOFINDIA.COM

What women keep in mind while shopping for lingerie

Fashion trends change all over the world. Women are becoming pickier when it comes to comfort, especially when it comes to innerwear. The lingerie industry in India is thus making concerted efforts to meet the consumers' growing but diversifying demands. The players are attempting to design comfortable underwear without sacrificing style. While meeting this demand, the industry is rapidly expanding.

As a result, now is the time to update your lingerie and get your hands on the latest trends, as businesses are offering new interpretations of what comfy fashionable innerwear should look like.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.