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TechRadar
TechRadar
Wayne Williams

'What we really wanted was Mike': How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company

Apple Steve Jobs Steve Wozniak TechRadar
Steve Jobs and Mike Markkula.

Long before Apple became synonymous with Steve Jobs’ product launches and minimalist design philosophy, the company’s survival depended on a quieter figure operating behind the scenes.

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