The nation's shopping habits have changed dramatically because of the cost of living and the Covid crisis, according to retail data analyst Kantar. People are now visiting supermarkets less often, buying more own-brand products and have signed up to loyalty schemes for discounts.
Data put together for the BBC shows that the average number of food shopping trips has dropped from 18 a month to 16 since before Covid.
As well as rising costs, the shift to working from home since lockdown has reduced the opportunities for people to shop.
