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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

What to wear to Royal Ascot and Cheltenham Festival? How to look cool at the races

And they’re off — the racing season is now fully underway, and as the Cheltenham Festival makes the Cotswolds buzz again, murmurs are that 2024 is set to be very daringly dressed. 

Sure, feathered trilbies will be rife no matter the weather, but the sprint this year will be towards making a statement. Royal Ascot set the tone with their appointment of London-based fashion designer Daniel W. Fletcher as their first ever “creative director,” to help guide guest’s outfits, on Friday. 

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