Dakota Johnson's Calvin Klein campaign has reignited conversations online about 'naked dressing' in fashion advertising while highlighting a growing pattern of celebrity campaigns built around minimal clothing and simple styling.
Calvin Klein Inc. launched its Spring 2026 campaign starring actor Dakota Johnson on 09 March 2026. The campaign marks Johnson's debut for the American brand and features her modelling denim and underwear from the new collection. Photographed and directed by Gordon von Steiner, the visuals place Johnson in relaxed scenes at home while wearing minimal outfits in a trend often 'refered to as 'naked dressing'.
