Recently, after a long day of sending emails, I assembled a bowl of food I had prepared over the weekend: brown rice, ground turkey and half an avocado, all drizzled in hot sauce. As I snarfed my meal on the couch, my husband peeked into my bowl and said: “Having some boy kibble?”
It turns out he was not just making a rude comment about my slop. On social media, health-conscious gen Z men have started using the term to describe a quick and easy meal: ground beef, rice, and sometimes a vegetable or fat. The brown, lumpy concoction is praised by gym bros as an easy, relatively cheap way to get the carbs and protein necessary to maximize their workout gains.
