IDC x AC
This is an exclusive column featuring expert analysts from International Data Corporation (IDC), who provide insights into the latest products, news, and more.
The smartphone industry is heading into a turbulent 2026. Rising memory prices and tight supply conditions are putting enormous strain on manufacturers, especially smaller brands that lack the purchasing power and supply chain leverage of the major players. But in the middle of this challenging environment, Google’s upcoming Pixel 10a looks surprisingly well-positioned, perhaps even more so than any A-series device before it.
