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Whatever sort of summer you’ve had in recent years – Brat, Hot Girl or, in my case, Knackered Dad – chances are it was because TikTok told you to. Long gone are the days when some sadistic breakfast show DJ might force a “Saturday Night”, “Agadoo” or “Gangnam Style” upon the country’s Balearic holidaymakers. When conniving tiki bar managers might make a “Shape of You” or “Despacito” globally ubiquitous from May to September. Or when Twitter/X shares might make peak season stars of Bruno Mars, Pharrell Williams or Robin Thicke.
