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The Guardian - UK
The Guardian - UK
Sport
Gerard Meagher

What’s in a name? Prem loses some letters but hopes to keep gaining viewers

A billboard advertising the rebranded Prem, saying Real Grit
Premiership Rugby has rebranded England’s top division as the Prem as part of a wide-ranging reboot. Photograph: No credit

Th ne PREM seas sta o Thursd nigh wi Sal Shar hosti Glouce befo Harleq enterta Bat an Newcas Re Bul fac Sarac on Frid.

That is a sentence, as uneasy on the eye as it may be, of which you can just about make sense. Much like the Premiership’s decision to lose a few letters as part of its rebrand.

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