What we wear tells a story about who we are. It’s a tool that’s useful for all of us, one that we can manipulate in myriad ways depending on mood and circumstance. But knowing how to wield your sartorial weapon well – when to brandish it and how to maximise it – is a skill that benefits nobody quite as much as politicians. What better way to send a message without ever having to open your mouth?
This week, it is Andy Burnham’s wardrobe that’s under the microscope. The “will he, won’t he” discourse about whether he would ditch the “dad at the football” polo shirt and bomber for suit-and-tie Westminster seriousness reached fever pitch on Monday, when he was sworn in as an MP.