What is slow ageing, and how can you embrace it as a skincare approach at any age?

Image of a woman looking at her reflection in a circular mirror hanging on a wooden wall, in a white frame and set against a pale dusky pink watercolour-style background.

TikTok throws out plenty of beauty trends that don’t seem relevant to a grown-up audience. Many of them are so transient that there’s little need to sit up and take notice. But there’s one approach that continues to rise in popularity and is relevant for all age groups and generations: slow ageing.

Slow ageing is not just a trend for your skincare routine but rather, in many ways, a mindset and complete lifestyle shift. It can help to undo years of over-worrying about the visible signs of ageing and frantically splurging to treat them when they do appear.