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ABC News
ABC News
Business

What is Prime drink, is it okay for kids and why have schools in Australia banned it?

KSI (left) and Logan Paul (right) visited Australia last month to launch the drink, Prime, that has parents, schools and health experts concerned. (Supplied)

Prime drinks were introduced to Australia earlier this year with the sports drink's popularity immediately skyrocketing.

Created by controversial YouTubers Logan Paul and KSI, the drink has been heavily marketed to their huge fanbase of mostly younger males.

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