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Evening Standard
Evening Standard
World
Nuray Bulbul

What is old man chic? Explaining the viral Gen Z trend

Lately, the fashion industry and Generation Z – known for being youth-obsessed – has been relishing the happily retirement age. Dressing like a septuagenarian (a person between 70 and 79) has never been deemed more popular until now.

You might have noticed it’s become more common to see trends such as ‘eclectic grandpa style’ or ‘old money aesthetic’ appear on our TikTok and Instagram pages.

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