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Evening Standard
Evening Standard
Sport
Ronan Sullivan

What is Norway’s 'Viking Row'? World Cup celebration explained before England clash

One of the defining images of World Cup 2026 so far has been Norway’s rowing celebrations.

From pulling imaginary oars in unison up escalators, to a crowd performing the ritual in the middle of Times Square, the world has been enamoured by the Norwegians’ unique method of expressing their identity.

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