
When the UCI granted the online platform MyWhoosh the rights to organize the Esports World Championships for three years beginning in 2024, taking the event away from previous host Zwift, a collective "What is MyWhoosh?" could be heard echoing across the stunned virtual cycling community.
Contrary to belief, MyWhoosh is not a new entrant on the virtual cycling scene. It was founded in 2019 by Akhtar Hashmi, a CEO of various UAE-based technology companies, including Royal Technology Solutions. Like the latter, MyWhoosh is backed by substantial UAE government support and funding.