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Sports Illustrated
Sports Illustrated
Nate Cunningham

What is March Mammal Madness? A Look at the Internet Phenomenon

Internet Basketball Arizona State
The elephant won the first March Mammal Madness in 2013. | John Partipilo / The Tennessean / USA TODAY NETWORK via Imagn Images

Every March, college basketball fans print out brackets and try their best to fill them out with perfection. The aim is to nail every upset, pick every winner and cruise to either a large cash prize or bragging rights. 

But, for a much smaller group, the NCAA tournament isn’t the premier bracket each spring. Rather, it is March Mammal Madness. 

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