Thanks to wellness culture, the internet has seen a number of diet and food trends come and go—Keto, Paleo, kale, tiger nuts, bone broth, among others. Even our once sacred tea and coffee rituals have seen a rebrand, with matcha tea replacing regular tea bags and, now, clarified butter or ghee going in coffee.
Health enthusiasts and multiple celebrities swear by bulletproof coffee, a concoction also known as butter coffee. For those unaware, bulletproof coffee was invented by American entrepreneur, author and “biohacker” Dave Asprey around 2009 as part of the bulletproof diet, which involves high quantities of protein and fat.