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International Business Times UK
International Business Times UK
World
Vinay Patel

What Is 'Crowds on Demand'? US Firm That Pays People to Attend Protests – And How You Can Apply

Crowd on Demand operates in a controversial new space, paying individuals to participate in protests and other events. (Credit: Pexels)

A controversial US-based firm, 'Crowds on Demand', has generated headlines by charging clients to create highly visible protest crowds—paying individuals to attend rallies, political events, and PR stunts, a practice critics equate with 'astroturfing'

Founder and CEO Adam Swart has revealed on Fox & Friends that the company has witnessed a staggering 400 per cent increase in paid protester requests, particularly around high-stakes political events in Washington, D.C., compared to the same period in 2024.

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