Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest new rebrands of the decade or the best logos.
But that doesn't mean that brand strategy isn't important, and the best creative work often has a team of talented strategists behind it, as we see with the dedicated Brand Strategy category at the Brand Impact Awards (BIAs).
