It can sometimes feel like there's a new social media app to keep up with every other week. The likes of Facebook, Twitter and Instagram - and more recently, short-form video platform TikTok - are part of people's everyday routines.
According to Statista, internet users worldwide spend an average of 147 minutes a day on social media, which adds up to nearly 900 hours a year. So it's no wonder tech companies are working hard to come up with the 'next big thing' to shake up the industry's landscape.
Recently, an app supposedly created to rival photo-sharing giant Instagram has been going viral. Forget filters and perfectly-curated selfies - this platform encourages its users to show life as it happens.
