In 2013, Nicole Wegman dragged her fiancé around New York City hunting for the perfect engagement ring. Like many, Wegman had an idea of what she wanted her ring to look like but wasn't sure how to navigate the opaque inner workings of Manhattan's diamond district—even after working as a buyer at a handful of savvy department stores. At the time, online resources and specialized engagement boutiques were non-existent, limiting the options to luxury jewelers and little else.
It was this disheartening experience that led Wegman to the concept of Ring Concierge. "There was a huge void and need for a female-founded-and-focused millennial brand for bridal," explains Wegman. "At the time, people were all targeting men—nobody was thinking about the women," she says.
