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The Conversation
The Conversation
Dr Dino Dogan, Strategic Management expert and former Dean of Luxembourg School of Business, European Academy of Management (EURAM)

What has the return-to-office movement taught us? People, not technology help companies get ahead

We like to believe that whatever ails a company can be fixed by digitising it. And technology is easy to swap. Rip out the old system, bolt in the new one, declare yourself modern. But a company is not its buildings, its machines, or its software. It is the people in it. Organizations do not change. People change or they quietly refuse to, and no amount of technology overrides that.

I learned this the hard way, leading corporate restructuring as a CFO and a CEO. You can redraw an org chart over lunch. Getting the human beings inside it to actually move forward is the real job, and there is no tool that will do it for you. The recent return-to-office wave is showing this right now, at enormous scale.

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