There are few more dedicated collectors than NFT aficionados. But there’s one group that may have them beat: vinyl collectors.
One in every three albums sold in the U.S. last year was on vinyl — up more than 50 percent from 2020. Sales reached a 30-year high, outselling CDs for the first time since 1991. Vinyl’s resurgence is a well-trodden narrative, but one company plans to supercharge its growth further by bringing together two of the most rabid groups of enthusiasts in a marriage of the physical and digital.
