I'll confess that I started writing this before the rumored announcement of a major golf ball rollback from the game's governing bodies surfaced on social media. With that huge news potentially breaking as early as this week, looking ahead to 2024's equipment trends seems like a secondary concern. However, the proposed rules don't look to be coming into effect until 2028 at the earliest, leaving us with a whole Olympic cycle before we need to start worrying about it (unless you're a golf ball manufacturer that is!) But let's forget that for now and consider what your golf equipment might look like in 2024.
It's no secret that new equipment comes around thick and fast, and there are a few trends I’ve already spotted that we should see next year. It’s no secret that the likes of TaylorMade, Callaway, and Cobra all work in one-year product cycles so brace yourselves for fresh golf club franchises come the first few weeks of January. Those with a keen eye will have already spotted TaylorMade staffers Tiger Woods and Rory McIlroy with its new driver on the course. Typically, fairways and hybrids follow at the same time and it will be interesting to see if these also feature carbon fiber faces like the driver this time around.
