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The Independent UK
The Independent UK
Business
J.R. Duren

What each generation expects from their online banking

Empower JD Power Wells Fargo

Online banking is the preferred way to bank from Gen Z to baby boomers but each generation has different priorities, a new study found.

Gen Z - those aged 20 to 30 - values a bank that can educate them and understands their goals, while boomers - aged 61 to 65 - want a protected experience that keeps their information safe, a recent study from banking consultant Alkami found.

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