
Retinol is touted as a super ingredient alongside the likes of niacinamide and vitamin C, but what does retinol do, exactly? We've asked the experts to shed some light on the potent skincare hero...
Every week there’s a new beauty ‘buzzword’ guaranteeing to plump, perk and slough years off our faces. But there’s one ingredient that appears to be here for the long run. And for good reason. You’d be hard-pressed to find a skin expert or beauty editor who doesn’t gush about retinol and its skincare ‘superpowers’. The best retinol creams and serums have the ability to boost collagen, visibly reduce wrinkles and speed up the skin’s natural exfoliation process. But it can be a tricky ingredient to navigate and even some of the savviest beauty enthusiasts are unsure if it's right for them and how to fit it into their skincare routine.