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Euronews
Euronews
Marta Iraola Iribarren

What decades of tobacco regulation can teach us about ultra-processed food, new study finds

Ultra-processed foods, like tobacco, are engineered to heighten reward, drive compulsive consumption, and potentially create addiction, and should therefore be regulated as such, a new study suggests.

Researchers from Harvard, Duke, and Michigan universities compared how tobacco and ultra-processed foods (UPFs) resemble each other in design, marketing, and distribution in a paper published in the journal Milbank Quarterly.

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