What comes after the software-defined vehicle?

A digital grid criss-crossing the lights and buildings of a vast city below.

The automotive world doesn’t slow down. But what’s changed most is what we value when we get behind the wheel.

Not long ago, the story of a new car could be told through horsepower, cylinders, torque and exhaust notes. For next-generation platforms, differentiation increasingly comes from driving assistance, electric range, the digital experience and connected features.