
Interest in Mormon wives has grown following disruption to the 2026 season of The Bachelorette, which has been linked in reports to casting controversies involving influencer Taylor Frankie Paul.
The renewed attention also follows the continued popularity of the Hulu reality series The Secret Lives of Mormon Wives, which centres on a group of Utah-based social media influencers known as 'MomTok'. The show, which debuted in 2024, follows their lives as they balance religion, marriage and online visibility.