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Livingetc
Livingetc
Olivia Wolfe

What Actually Is Eco Paint? The Environmentally-Sound Brands to Buy Into for a Healthier, More Sustainable Home

Image of a light blue wall with a slightly darker, circular shelf hanging on the wall with plants on it. There is a magenta chaise lounge and a light pink console table also in the room.

Painting the walls and refreshing your room is all fun and games until the fumes get to your head and remind you of what nasties can be found in a tin of paint. Fortunately, it's 2025, and there is a way to embrace a remodel while simultaneously being environmentally conscious — and it is a conveniently named product: eco paint.

The skeptic in me had to do a little research before buying into the eco paint idea. It is easy to slap an environment-loving label on something, but it's less easy to decipher which products actually pass the test. So what exactly is eco paint, you ask? Home renovations contractor, paint expert, and founder at Toronto-based Kozak Renovations, Lurii Kozak, says, "Natural paints, or eco paints, are paints that use plant-derived oils, resins, and mineral pigments, which are natural, renewable, and non-toxic ingredients. While their counterpart, traditional paints, have high levels of volatile organic compounds (VOCs)."

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