While pumpkin spice everything seems like it has been around forever, it really saw its beginnings as a pop culture phenomenon in 2003, when Starbucks introduced the now iconic pumpkin spice latte. Three years later, it became a sensation—and the sales are a runaway train by now. While you and I might be getting some pumpkin fatigue, Nielsen estimates that U.S. sales of pumpkin-flavored products have already reached $802.5 million for the year ending July 29—that’s 42% higher than 2019.
And now the stalwart fast-food chain Wendy's is joining the fun.
