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Windows Central
Windows Central
Technology
Adam Hales

"We'll be doing more this summer": Xbox hints at radically different Game Pass and console plans, and I'm curious where this leads

Xboxo Games Showcase iconography on display at the 2026 event, highlighting a new logo and 25th anniversary celebrations.

In a recent interview with Xbox CEO Asha Sharma at Fortune Conversations, fans got a little insight into what the next 100 days of Xbox might look like. While many comments were broad in nature, there were a few that stood out to me, and more than enough to spark some discussion.

Starting off, Sharma reaffirmed that Game Pass was losing subscribers: “We had raised the prices 50% last year, and we were on the path to seeing a decay in subscribers, and so it had just simply become too unaffordable, and so we adjusted the price for players.”

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