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GamesRadar
GamesRadar
Technology
Ashley Bardhan

"Weird and bats**t" Steam launch of two different indie games with the same name ended in 3x more sales than expected: "It all absolutely popped off"

A fox and bunny face-off in Piece by Piece.

It sounds unfortunate – two, unrelated indie games with the exact same name launching on Steam at around the same time. But this case of bad luck might have actually been the boost developer Piece by Piece publisher No More Robots needed, according to founder Mike Rose.

Rose says in a new Bluesky thread digesting the Piece by Piece game launch that everything about it "was so weird and batshit." He means it affectionately, since strange serendipity is exactly why No More Robots "ended up with roughly x3 as many sales as we had hoped for, all due to a crazy naming coincidence."

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