Weekend high street visits down 5% despite shoppers’ best intentions

Last-minute shoppers on Christmas Eve make their way along the High Street in Winchester, Hampshire (Andrew Matthews/PA) - (PA Wire)

Weekend high street visits fell by 5% last year despite shoppers saying they want to support local businesses, mobile data shows.

Despite consumers claiming to be willing to pay an extra 23% more to support local businesses, nearly one in four (23%) admit to shopping less frequently on their high street last year, according to the latest Movers Index from Virgin Media O2 Business.