'We want to be as aggressive as possible, right?' says AMD GPU boss of the Nvidia-baiting pricing of the RX 9060 XT, calling it 'a tremendous value proposition to all our fellow gamers'

AMD's graphics chief, Jack Huynh, at the AMD Computex 2025 press briefing.

I got the chance to sit down at a roundtable discussion with AMD's senior vice president and general manager of the computing and graphics group, Jack Huynh, not long after he spoke on stage at Computex 2025. I asked him about AMD's competitive pricing for the RX 9000-series, in particular the newly-announced RX 9060 XT:

"It's part of strategy, building scale. We want to be as aggressive as possible, right? And offer a tremendous value proposition to all our fellow gamers.